University of Wisconsin–Madison

CARDS®

CARDS logo

The Community Advisors on Research Design and Strategies (CARDS)® experience is a unique and exciting way to get valuable, candid feedback on how to make materials easier to understand, more inviting, and accessible for people in your project. The CARDS® service is valuable for any research or project that involves people (“human subjects”) and is available in-person or by teleconference.

Since 2010, WINRS staff have coordinated over 130 meetings at local community centers between clients and the CARDS®, who provide unique feedback on a variety of project materials, including:

  • recruitment materials and strategies
  • survey and focus group questions
  • intervention design
  • content and usability of websites, mobile apps
What does the CARDS® service involve?

Before the meeting, WINRS staff works with research teams to identify their priority questions and prepare a strategic meeting agenda. Researchers and/or their team members participate in the meeting, while WINRS manages all meeting logistics, facilitates CARDS® sessions, and captures group discussion. After the meeting, WINRS develops revised materials, delivers detailed follow-up reports, and requests an evaluation of their services.

Who are the CARDS ®?

Community center staff recruit members from center programs such as senior meals, women’s groups, food pantries, and parenting programs. All of the CARDS® complete an orientation with WINRS staff to prepare them for effective meetings with researchers. The CARDS® bring valuable perspectives from diverse racial, socioeconomic, and educational backgrounds.